Social Media is now part of almost everyone’s life. It now plays a big role in how people interact with each other. Community is everything and people enjoy being part of a business that brands themselves proactively. If you’re reading this and you don’t have a Facebook page and a Twitter account, stop right now and go get started on both! Facebook now has nearly 400 Million active users! It is now the size of the country of Germany, and is adding over 1/2 Million new users per day! Twitter is not as big but is also growing fast.But don’t stop at Facebook and Twitter, Google +, YouTube, LinkedIn, Pinterest and a blog will also help get you out in front of your audience, your customers! Once you get your pages and tweets and blogs going it is important to keep up with them. Yes it can seem like a lot of work, but isn’t the time you put into your creations a lot of work? If you post in your blog regularly, you can auto update both Facebook and Twitter from your blog posts. Remember a highly effective social media strategy can take just 20 minutes a day. Offer incentives, post new ideas, whatever expresses you and your jewelry. NOTE: Please,please you cannot, must not hard sell directly or blatantly spam your follows, or they will unfollow you quickly!
Social media allows you to create and maintain meaningful and personal relationships with customers and potential customers in ways that other avenues don’t. By remaining active on social media, you make yourself part of a community, which encourages people to take interest in your business, and hopefully convert this interest into sales. Social media does not have to be wildly over complicated. Just concentrate on offering value, incentives, and interacting. The rest will follow!
-Leah Alden Jaswal