If you are trying to sell your work and/or make a name for yourself in the jewelry community, there are many things you can do to increase sales. One important step is to simply get your work – and yourself – seen. In this post, we’ll look at a few ways to increase your visibility!
• Wear it! As simple as this sounds, wearing your own jewelry creations is a great way to increase your visibility. Think about how many people you interact with every day. You may receive some comments on your piece, and feedback is a useful tool to keep in your mental toolbox.
• Approach galleries and shops about showing your work. Ask about their policies and how to submit your work for consideration.
• Enter contests. Watch your favorite web sites, blogs, organizations, and businesses for calls for entry in contests and design challenges. If a specific theme or set of materials is required, this can also be a fun way to challenge yourself to branch into new designs and mediums. Right now Lark Crafts has an open call for their Showcase 500 Necklaces book. (By the way, we have their 500 Bracelets and 500 Plastic Jewelry Designs in stock and can order others in the series on request!)
• Join a local metals guild or other art or craft organization. Here in Seattle, the Seattle Metals Guild holds lectures, symposiums, contests, parties, and other events where you can network with your creative community.
• Attend conferences. Did you make it to the SNAG conference this year? I didn’t, but I sure wished I could have been there! If you’re able to attend large conferences like the one sponsored by the Society of North American Goldsmiths (SNAG), I highly recommend going. You will learn so much and meet so many creative people from across the globe, it will make your head spin!
• Volunteer to help with an event, whether local or major. It’s a good way to get to know others in the organization, and sometimes you can get a reduced (or even free) admission if you help run the event.
• Look for meet-ups and events in your area. If you can’t find one, start one yourself! Try Meetup.com for gatherings that interest you. They don’t necessarily have to be jewelry related. Getting to know folks with different interests can broaden your social and professional circles and give you more opportunity to talk about what you do.
• As Leah mentioned in The Care and Feeding of Customers, social media is a great way to show your work to customers and other artists.
• Blog! Share your creative process, ideas, reviews, and photos of your work on your own blog. Post regularly so your fans will stay engaged and want to come back and read more.
• Web site or online store. Have a graphic designer create a professional site that fits your personality and the style of your work. If this is out of your price range, there are free and low-cost options for creating an online portfolio, such as Behance, Etsy, and Artfire.
I hope some of these ideas will help you make connections and build a fan base of customers and fellow artists. Increase your visibility and develop your professional and social networks and watch your business grow!